0 → 1
Lead end-to-end product design
8+ years
Across startups and enterprises
Work
I think in business,
design in systems & build in code.
Scaling a Design Library into Live Demo Tool
Without a consistent, up-to-date reference, call quality and compliance were at risk. I built frontline staff a single source of truth—faster calls, better resolution, no test devices.
Personalised communication at scale
Who, Where, When: A comprehensive guide of customer communication across digital banking channels.
Building the systems behind conversion
Driving home loan conversion through a design system, experimentation practice, and research-led page experience.
Growing a Lottery Platform to 2M+ Customers
Driving customer acquisition, conversion, and retention for a major online lottery platform (2M+ customers) across web and native mobile.
About
Design
End-to-end product design — from user research and UX to polished UI, design systems, and accessibility built to WCAG 2.2. Keeps design consistent through shared asset libraries, and grows teams through mentorship, coaching, and workshop facilitation.
Business & Strategy
Thinking in business and setting design direction — aligning design with commercial goals, driving growth and retention strategy backed by research for 2M+ users, managing stakeholders, and shaping pragmatic roadmaps.
Engineering
Building in code, AI-native — shipping functional prototypes and production UI with React, Next.js, and TypeScript. Using Claude Code and Cursor to go from prompt to working product in hours, and comfortable designing for LLMs — latency, errors, and probabilistic outcomes.
Articles
I write about design, systems, AI
& the business of building.
I moved my accounting to Notion
I tried proper accounting software. It didn't stick. So I built a simple tracker in Notion using Claude Code.
What I learned from watching myself work
Patterns in how I think, work, and make decisions. A reflection on what drives my best work and how I design around it.
Let's connect.
Raygar He, Senior Product Designer