0 → 1
Lead end-to-end product design
8+ years
Across startups and enterprises
Work
I think in business,
design in systems & build in code.
Product design and growth snapshots
Driving customer acquisition, conversion, and retention for a major online lottery platform (2M+ customers) across web and native mobile.
Building the systems behind conversion
Driving home loan conversion through a design system, experimentation practice, and research-led page experience.
Personalised communication at scale
Who, Where, When: A comprehensive guide of customer communication across digital banking channels.
About
Design
End-to-end product design — from UX and interaction design to polished UI, design systems, and accessibility built to WCAG 2.2.
Strategy
Setting design direction and tying it to outcomes — growth and retention strategy, with research-informed decisions for 2M+ users.
Business
Thinking in business — aligning design with commercial goals, managing stakeholders, and shaping pragmatic roadmaps.
Engineering
Building in code — prototyping and shipping with React, Next.js, and TypeScript, using AI to move faster from idea to product.
Articles
I write about design, systems
& the business of building.
Why I moved my accounting to Notion
I tried proper accounting software. It didn't stick. So I built a simple tracker in Notion using Claude Code.
How I built my portfolio with Claude Code and Notion CMS
Most designers never document their work properly. I built a system that makes it effortless — a portfolio powered by Claude Code, Notion CMS, and a simple design philosophy.
What I learned from watching myself work
Patterns in how I think, work, and make decisions. A reflection on what drives my best work and how I design around it.
Let's connect.
Raygar He, Senior Product Designer